Brand Protection

Protect your brand from unauthorized third-party resellers

Find out how i2o can help stop and prevent the damage inflicted on your brand by unauthorized third-party resellers.

Let’s talk about how you can fight back.

Why brand protection matters

Online sales exceeded $1 trillion globally in 2022. That’s why brand protection is a must-have. i2o has strong relationships with platforms like Amazon and a proven track record of resolving brand protection problems.

Without brand protection, you are at risk of:

  • Unauthorized third-party resellers hijacking the Buy Box
  • Price erosion and channel conflicts
  • Damage to your brand equity from duplicate listings
  • Unauthorized bundles
  • Poor customer experience
  • Leaks in your distributor network — including ones you may not even know about
1-trillion (1)

Keep yourself protected

Brand protection helps simplify a complex marketplace. With i2o’s Brand Protector, you can more easily and effectively:

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Enforce ecommerce platform seller policies

Sending cease-and-desist letters on your own is time-consuming, expensive, and rarely effective. i2o does that hard work for you.

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Track your goods

When you have brand protection that includes inventory origins and seller compliance, you can be more certain that your internal distribution policies are being followed.

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Safeguard your sales

You maximize your prices because i20 identifies unauthorized third-party resellers violating your minimum-advertised pricing policies.

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Monitor infringements

i20 goes beyond digital shelf monitoring. See daily metrics for Buy Box placements, content hijacking, brand registry violations, IP infringement, unapproved bundles, unauthorized duplications, and much more.

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Stay accountable

Weekly business reviews show the progress we’ve made against unauthorized third-party resellers — and how many listings we've taken down.

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Partner with great customer service

We're not interested in just selling you products — we are a results-oriented company. Our team of experts helps you act on tailored insights for your business.

Ready for a consult?

Find out how i2o can help stop and prevent the damage unauthorized third-party resellers are inflicting on your brand.

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About i2o

i2o is the leading authority on brand protection. i2o was created for a single purpose: help companies grow their online sales. Our software and ecommerce expertise helps hundreds of the world’s leading brands protect their brand from today’s biggest threat — online sales losses. ecommerce is changing minute-by-minute. Are you keeping up? We are.

Visit us at i2oretail.com.